- Home Stores: This site touches on home décor, through examples of decors done right, with tips from experts added to make it easier for the homeowner to spruce up the interiors of their second home away from your home. Collaboration and shoots with home stores will be explored for greater leverage.
- Construction: The site will be a place visited by architects to view other architects works to keep updated about the various architectural happenings of the world. New products, construction materials, fittings and fit-out can all be sourced through this site if it meets the needs of the professionals.
- Property Rentals: Ideal for those who are looking out for homes as this is the place that brings together all the designs of homes around the country.
- Properties: There are many travellers who love to be surrounded in spaces that are more experimental and there are also those who love to have a meal in surroundings that make the experience much more than just food. For those design conscious foodie or traveller, this site will be the perfect place to keep an eye out and make a choice. And to reach out to those customers, there is no better tool than have a presence here.
- Architects and Interior Designers: Scale will have a glossary of all the architects featured and will focus on the USP that each architect has to offer through their well crafted and curated design stories. For those architects who wish to showcase their work, there is no perfect platform than Scale.
A Breakup of Readers:
Architects, Construction professionals and Engineers: 45%
HNW Individuals or CEOs with high design sensibilities: 20%
Students and aspiring Design Professionals: 10%