The story of SCALE begins where print media fails. In a market that has become conservative in its spending on advertisement and marketing, SCALE starts a digital adventure.
Come on this visual journey with SCALE and be prepared to fall in love with the designs curated.
Scale values design as much as it does valuable content and hence there had to be no compromise on the design features of the website. It is the brainchild and design brilliance of Venkat Marri and his Team at UPPERCUT who have given Scale this look and feel and they continue to maintain and design each of the stories and the back-end technicalities of SCALE.
Aarti is as passionate about architecture and design as she is about her Carnatic singing. She sources and writes on content that has a unique flair and a deep understanding of the world of designs. She has many years of experience in the publishing industry and is an integral member of SCALE.